Many analytics sites exist in order to gather further interactive data about your websites and allow you to perform detailed data analysis
Google Analytics is the most frequently added service to websites.
Google Analytics - For user and page tracking
For specific setup details for Google Analytics and getting an analytics tracking code see - https://support.google.com/analytics/answer/1008080?hl=en.
Adding Custom Analytics Code to your Social Pinpoint Site
Scroll down to the Analytics section to add in your relevant codes