There are many different formats of GIS data can be created. To be compatible with Social Pinpoint GIS data is required to be EPSG:4326 (WGS84). This FAQ will guide you through converting GIS files using QGIS (an open source GIS application).
Drag your .SHP file from explorer/finder into QGIS
Right-click on the layer and select 'Save As'
Ensure the format is GeoJSON or ESRI Shape File and the CRS is EPSG:4326, WGS 84.
Here is a video tutorial to help.
ℹ️ You can now upload your converted data into Social Pinpoint