Ranking questions calculate the average ranking for each answer choice so you can determine which answer choice was most preferred overall. The answer choice with the largest average ranking is the most preferred choice.

The respondent's most preferred choice (which they rank as number 1) has the largest weight, and their least preferred choice (which they rank in the last position) has a weight of 1. You can't change the default weights.

For example, if a Ranking question has 5 answer choices, weights are assigned as follows:

  • The #1 choice has a weight of 5

  • The #2 choice has a weight of 4

  • The #3 choice has a weight of 3

  • The #4 choice has a weight of 2

  • The #5 choice has a weight of 1

We apply weights in this way to ensure that when the data is presented on a chart, it's clear which answer choice is most preferred.


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